Before, during, and after the publishing process, you should always be considering marketing. Before you jump into a publishing process, first thing’s first: you need a book marketing plan. If you go into the process without a book marketing plan, you run the risk of overspending and underselling.
Decide what success means to you. What is your goal? Did you write your book because you just wanted to get a finished product out there? Or did you write it in hopes of actually making a profit? What do you want to achieve? Do you just want to have an eBook that you can send to your close friends and family, or do you seek to have a big following of readers across the nation? Whatever your goals are, clearly define them in your book marketing plan.
Clearly define your audience. Who will be buying your book? You probably have at least a vague idea of who your audience is. That’s good. The next step is refinement. Write down a clear, focused description of your audience. Remember, “everyone” is not a target audience. This will be the thing that drives your marketing campaign, since your campaign will be just as focused as your audience.
Determine your budget. How much are you willing to spend? Going into the marketing process without at least a vague idea of how much you want to spend can either set you up to overspend, or worse, not have enough left in your budget to market your book at all. If you set a specific amount for the marketing budget, you can better focus your book marketing plan, concentrating your efforts on the marketing tactics that will be most cost-effective.
Make a timeline. What do you want to get accomplished, and by when? You typically want to start your marketing efforts two to four months before your publication date because media outlets, especially bigger, more well known ones, require a fairly long lead time before publication for review consideration.
Choose your marketing tactics. How Twitter-savvy are you? Are you interested in blogging? Do you have plans to create an author website? Are you interested in promoting your book on Amazon or Google? How much time daily, weekly, or monthly can you spend posting updates? Make sure you do your research to decide on the marketing tactics that would be best for your book, your audience, and your budget, and add them to your book marketing plan.
At Publish Green, we offer a variety of marketing services, from customized Facebook and Twitter pages to a Digital Book Reviewer Program. All of these packages and programs are designed to help you increase exposure for your eBook and allow you to manage your time and resources in the most efficient and effective way possible!